Sales of BMW, MINI and Rolls-Royce brand vehicles totalled 173,195 in July, a new high for the month and an increase of 5.6% compared with the same period last year. A new record was also achieved for the first seven months of the year with a total of 1,272,953 vehicles delivered to customers, an increase of 7.5%.
“Despite the volatility we are seeing on some markets, the BMW Group continues to show steady sales growth around the world,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “With our outstanding brands, we are seeing strong momentum in Europe and buoyant markets in the NAFTA region and much of Asia, so I remain confident that the positive sales development we have achieved so far this year will continue through the rest of 2015,” he continued.
In July, BMW brand deliveries increased by 5.8% to total 147,513. Sales for the year-to-date climbed 5.2% to 1,079,563.
Sales of the BMW 1 Series were up 5.6% compared with the same month last year – a total of 14,275 customers took delivery of the recently refreshed compact cars. The new BMW 2 Series continues to sell strongly with a total of 14,580 delivered worldwide in July. The BMW X family continues to drive sales growth with deliveries of the BMW X5 totalling 14,938, an increase of 32.7% compared with July last year. A year after it was launched, the BMW X4 was delivered to a total of 4,102 customers in July while 3,648 customers took delivery of a BMW X6, up 71.5% on the same month last year.
A total of 2,221 BMW i vehicles were delivered to customers in July, an increase of 79.4% year-on-year. In the first seven months of the year, 14,784 units were sold around the world.
A total of 25,416 MINIs were delivered to customers around the world in July, an increase of 4.8%. Year-to-date sales climbed 22.5% to total 191,355. Sales of the 3 door MINI grew by 24.0% in the first seven months of the year (73,226) while the new 5 door MINI was delivered to 51,666 customers worldwide in the same period.
In line with its strategy of balanced global sales, deliveries of BMW Group vehicles rose in all regions.
In Asia, deliveries of BMW and MINI vehicles in the year-to-date total 389,015, an increase of 4.1%. Sales in Mainland China for the first seven months of the year are slightly up on last years’ already extremely high level, increasing a further 1.3% to total 265,215. Meanwhile deliveries in Japan climbed 11.7% in the year-to-date (38,603) with sales in South Korea for the same period also seeing a double-digit increase, up 22.2% to total 31,453.
Solid sales growth continues in the Americas, where a total of 281,432 BMW and MINI vehicles have been delivered to customers so far this year, an increase of 8.4%. In the USA, sales in the first seven months of 2015 rose 8.1% with a total of 231,044 vehicles sold. Sales in Canada over the same period rose 13.4% (23,785) while deliveries in Mexico climbed 19.8% (9,557).
Sales in Europe increased 9.7% compared with the first seven months of last year, with 563,670 BMW and MINI vehicles delivered to customers. The region’s biggest growth driver continues to be Great Britain, where sales grew 15.3% in the year-to-date (124,935). France is another market showing sustained growth this year – sales so far in 2015 are up 20.2% to total 44,017. BMW and MINI sales in southern Europe are also showing significant growth with Spain achieving a 17.0% increase (27,152).
BMW Motorrad’s global sales continued to grow in July with a total of 14,168 motorcycles and maxi-scooters delivered to customers (+21.5%). Deliveries for the first seven months total 92,586, an increase of 12.0% compared with the same period last year. Both monthly and year-to-date figures set new sales records for BMW Motorrad.
BMW Group sales in/up to July 2015 at a glance
| In July 2015 | Compared with
previous year |
Up to/including
July 2015 |
Compared with
previous year |
|
| BMW Group Automobiles | 173,195 | +5.6% | 1,272,953 | +7.5% |
| BMW | 147,513 | +5.8% | 1,079,563 | +5.2% |
| MINI | 25,416 | +4.8% | 191,355 | +22.5% |
| BMW Motorrad | 14,168 | +21.5% | 92,586 | +12.0% |
Tags: The New BMW
